Branding

Our brand is important to us and - the stronger it is, and the more people recognise it - the better it is for all productions on the Fringe. And so we need your help in applying the brand correctly to your marketing materials, especially when it comes to designing your posters.

Production posters

Printing of production posters are the responsibility of each Fringe production. The Fringe will make space available for such posters to be put up at our venues, within certain guidelines aimed at making it as fair as possible for all productions.

In order to put posters up at any Fringe venue or in any public space, the following guidelines need to be adhered to:

1. Posters should be A2 or A3 in size
2. All posters must include a standard sponsor strip – which is available for download at the bottom of this page.
3. The strip may not be altered, cropped or resized in any way.
4. Any logo which is used, and which needs to be resized as appropriate or allowed, may only be sized proportionately to maintain the aspect ratio. If you do not know what this means please consult a designer before resizing logos.

The strip is to be positioned at the bottom of the poster, and should be sized proportionately so that it extends across the full width of the poster.

Without this strip, the poster may not be placed at any Fringe venue.

If you believe that your poster design is such that it should be exempt from the above guidelines, please contact the Fringe office to discuss BEFORE you go to print with any collateral. If permission is not given for an exception to be made, we will not be liable for any printing costs you have incurred.

Here are the files you will need (right click on the text link of the version you want, choose “Save As…” and save the file to your desktop)

Please note that any usage of the Cape Town Fringe logo on marketing materials of any kind, except where the poster design strip is used intact, will require our approval

LOGO (Click on the colour logo you want from the selection below, and the high res version will open in your browser. You can then right click and “Save As” to your computer)

 

Sponsor strips - printed posters

These strips are to be used on Production specific posters, as per this example:

We have produced a sponsor strip for each venue - so you simply need to download the version that names the venue your production is appearing in. If you are performing in multiple venues, or if your venue name is incorporated into your poster design elsewhere, then simply use the Generic Strip. Below are the high res JPGs - click and save (note these are CMYK version of the strip to facilitate printing)
Generic Strip (no venue) Jolly Carp
Makukhanye Art Room Alexander Bar
Zolani Centre Little Theatre
Bindery Lab German Club
P4 Studio Theatre Arts Admin
Delft Black Box Alma Cafe

Digital/Facebook promotion

We have created a series of Social media-friendly devices you can use to promote your show - simply download the image below that matches your performance venue, and place a production pic in the white space and you’re ready to share on Facebook, Twitter or Instagram.

If there are any other versions/sizes/colours you would like give us a shout - we’re happy to help develop those for you.
 Makukhanye Art Room Delft Black Box Theatre
 Alma Cafe Jolly Carp
 Theatre Arts Admin Zolani Centre
 Alexander Bar      Generic (no venue)
German Club  The Bindery
P4 Studio  Little Theatre